Category Archives: Featured

Super Affiliate System Review By John Crestani Legit Or Scam?

So, you want to make $1,000 per day with an online business? I’m going to be showing you 2 ways to make that sort of money. I’ll be showing you affiliate programs that you can do this with. So, the 2 ways to make $1,000 per day online are very simple. One way is that you can sell a thousand of one product, where you make a $1 commissions on each one. You can sell a lot […]

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How Crestani Uses YouTube Ads

Making Money With Performance Marketing   The ideal scenario for a performance marketer is one where the marketer can set a high budget ($1,000+) for their ads campaigns, and make high returns. In this video, John Crestani gives you tips on how to successfully run these campaigns. So, how can you do this? Modify your advertisement content to drive guaranteed returns on costs. Rewrite your advertisements to sound more appealing and to meet your demographic’s needs.   […]

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How To Create Customer-Focused Content At Every Stage Of The Sales Funnel

You don’t need me to explain to you the importance of content marketing. Great content gets you good search rankings, you get more eyeballs, more authority, blah, blah, blah. We all get it. This million-dollar question, however, is a little different. The one thing that every content marketer would love a straight answer to is, “What is great content?”

This question gains even more importance given the volume of content that we’re churning out by the minute. Data from eMarketer shows that 60% of marketers create at least one piece of content every, single day! That’s a lot of content to put out there, without really knowing if it hits the mark or not.

I’ve found that a good way to approach any problem is to break it down into easily digestible parts and then analyze further. We know that the needs of a customer evolve as they move along the sales funnel. What matters to a first-time visitor exploring their options is very different from the content that will convince a sales qualified lead (SQL) who’s about to write a check out to your company.

So why not look at every stage of the typical sales funnel or buyer’s journey as you may want to call it and understand what content would produce the best results?

Awareness – Hook Them Right

Stop blaming everyone else for not getting enough traffic, inquiries or conversions. Your customers don’t know what they don’t know. It’s your job to get your brand out in front of your target audience, in a way that appeals to them.

Blog posts rank as one of the most effective types of content I’ve seen for spreading the word about your brand and making users aware of all the different things you have to offer. And these blog posts don’t even have to be artfully worded to be effective. This eye-catching blog post on the Etsy blog, capitalizes on beautiful product shots to make a statement and showcases Etsy’s wares in all their glory.

Another spin on effective blog posts that can bring in the eyeballs is offering expert analysis on the latest industry news. I can attest to the effectiveness of this approach with posts like this one – I wrote about the launch of HomePod, Apple’s smart speaker on my own website, iGeeksBlog.com.

This type of content not only satisfies your audience’s need to keep up with the goings-on in the industry, but it also gives them insights on how new developments can impact their day-to-day lives – something that attracts eyeballs and creates value at the same time.

Consideration – Reel Them In

Once you’ve spread the word, it’s time to rise above the clutter and get your audience seriously interested in your brand. This is where you summon all your powers of persuasion to tell a curious user why they should bet on your business.

E-commerce SaaS platform ChannelAdvisor does a fabulous job of driving home their expertise in e-commerce enablement with regular informative webinars that answer questions that truly matter to their clients.

With webinars being a live, once and done kind of content type, it makes sense to upload a copy of the webinar recording and any slides you may have used on the webinar page, so you can reap the benefits of this content even after the webinar is done and dusted.

Another great way to convince an undecided buyer about your product is by sharing case studies of how you were able to help existing clients tackle very specific business problems. Case studies have the benefit of being verifiable directly with the client in question and therefore bring tremendous credibility to your claims.

Email marketing platform MailChimp shows how it does more than just deliver emails to customers in this insightful case study. This client decided to use Mailchimp’s unique product recommendations feature in their Order Notification emails. This simple move helped the client earn an average of $31. 95 additional revenue per order notification email sent out. That’s easy money with no extra effort!

Purchase – You Made It!

So you’ve won over your audience and they’ve now become brand new customers for your business. Before you sit back and congratulate yourself, you need to ensure your new customers are completely happy with their purchase and don’t suffer a shred of buyer’s remorse.

One of the most common next steps after a sale is helping your customer set up and use your product effectively. Training and onboarding is often done in classroom sessions with round the clock support offered via phone, chat, email and more. So why not leverage this wealth of information that you’re sharing about your product and turn it into content that will serve you in more ways than one? This in-depth customer onboarding video by DropBox for Business does exactly that.

Source

Retention – Keep Them for Life

A customer who’s been with you for a while is an asset you need to safeguard and nurture. Remind your customers of different ways in which your product can enhance their business, assist them in solving real issues with your product using detailed guides and help take their engagement with your company to the next level by upselling them newer products and solutions.

Loyalty and membership programs are great ways to keep your customers hooked and keep getting them to buy more from you. Amazon’s Prime program is a perfect example of a membership program that has become a significant driver of profitability and engagement for the company over the years.

Prime members get frequent emails like this one from Amazon that showcase membership benefits like free books and movies that come with the Prime program. These regular reminders of the value users get out of your products to help cement their loyalty to you and assure you of recurring revenues with little to no acquisition costs.

In Closing

With the wide array of options available to content marketers, it’s no wonder that developing a strategy that works is often a complex process. The trick often lies in not overthinking it and keeping it simple. What types of content have you seen the most success with? Tell us more in the comments below!

The post How to Create Customer-Focused Content at Every Stage of the Sales Funnel appeared first on The TechWyse ‘Rise to the Top’ Internet Marketing Blog.

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Top 10 Marketing Books for Entrepreneurs

These are 10 very important books about marketing. I highly recommend that every serious marketer should read these, no matter how much experience you have. #10: The Art of SEO – 1:32 #9: Contagious – 2:34 #8: Made to stick – 3:35 #7: Traction – 4:25 #6: Trust Me I’m Lying – 4:43 #5: DotCom Secrets – 5:02 #4: Marketing Management – 5:37 #3: Tipping Point – 6:06 #2: Positioning: The Battle for Your Mind – 6:38 […]

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Brendan Mace’s Project Profit Academy | A Review of Project Profit Academy

Recently, I was once calling myself an aspiring Online Marketer, but that has changed within the last couple of weeks. You see, like lots of marketers, I suffered from what I’ve heard called shiny object syndrome. I began by Googling “earn a living on-line” or things like that. I went through all kinds of promising schemes for earning money. And I took out my bank card and began shopping. Early on, I found Project Profit Academy, which […]

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Stockily Stock Photos | A Review Of Stockily

Hi there! Welcome to my review of Stockily. Stockily is a brand new collection of videos, photos, vectors images, and audio files that you can use on any project that you are working on. Stock resources can be expensive, but Stockily has a one-time fee, with no monthly payments. Upon purchasing Stockily, you will have access to three million royalty-free stock HD images, videos, and sounds. One more thing that I like about Stockily is that everything […]

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Supersonic

I’m very proud and pleased to announce our brand new course and new software called “SuperSonic” This is a a complete done for you solution which gives you 12 of our best money making campaigns. In the video below I will be giving you a sneak peek of our brand new course “SuperSonic” + a sneak peek inside the members area and exactly what you get. Only 100 Now Only 6 Super Bonuses Left >> Click Here […]

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The Golden Ticket

I’m very proud and pleased to announce our brand new course called “Golden Ticket” This is a step by step video series showing you how to create simple money machines that generate passive income day after day using 100% free traffic. In the video below I will be giving you a sneak peek of our brand new course “Golden Ticket” + a sneak peek inside the members area and exactly what you get. >> Click Here to […]

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Blistering

This is my full Blistering review. Blistering is a brand-new system for earning money online that’s being released by Jason Fulton and Mosh Bari. This is something that I had to check out for myself because when I was reading the Blistering details it said it was hands down the fastest way to make money online. So naturally I had to check this out for myself. In the video below watch my complete Blistering review and check […]

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The Fuego Multiplier

FuegoMultiplier

On June 17th at 9AM (EST) The Fuego Multiplier was released by Brendan Mace & Jono Armstrong. Fuego Multiplier was a brand-new training course that shows you a never before seen method to earn good money online. This method caught my attention because Jono Armstrong is doing the training in this. Every single course that Jono has put out or been involved with has been ridiculously high quality and has helped a lot of people. So naturally […]

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