Category Archives: Affiliate Marketing Tips

The Potential Dangers Of Dynamic And Hidden Content

Content and SEO go hand in hand. It’s hard to have success in either, without the help of the other. How you display your important content on a page can have a large impact on that page’s rankings and SEO performance. Although there are many ways to display content on a web page, there are two that could lead to a negative impact in SEO performance. The two methods that could be cause for concern are when content is “dynamically displayed” or “hidden.” To know why dynamic and hidden content could affect your SEO efforts, it’s important to first know how a Search Engine works. If you’re already familiar with how search engines work, feel free to skip to the next section, “Differences Between Dynamic & Hidden Content.”

 

A Primer on How Search Engines Work

When a search engine finds a page, it crawls the page’s source code, renders the code very similarly to how a user would, and then indexes the page so that it can return it for a future search query. Although search engines are incredibly sophisticated these days, they still have some limitations that can hinder them from interacting with complex and new technologies and code. As web design and development technologies advance, the ways in which content can be displayed on a web page evolve as well. Some of those techniques, like dynamic and hidden content, can have negative effects on a pages organic performance if important content is not accessible to search engine crawlers.

Differences Between Dynamic & Hidden Content

To a user, it may sometimes be difficult to discern the difference between regular content, dynamic content, and hidden content, but to search engines, it can be a world of difference.

  • Dynamic content: Dynamic content refers to content that changes based on a user’s preferences, behaviors or interests, and is generally powered by technologies like JavaScript. The easiest way to identify dynamic content is to copy a portion of the copy, view the source code of the page, and search for the copy there. If the copy is not contained in the source code, then it’s likely to be dynamic. However, the best method is to have a knowledgeable technical SEO expert provide guidance.
  • Example: The product page for Belgian speculoos and cinnamon pretzel sticks below on https://uk.graze.com is pulling in content dynamically. When you select the ingredients accordion option, it opens up and shows copy. This copy is not accessible in the source code, but is “pulled” onto the page dynamically after you click the ingredients option.

Example before selecting the ingredients accordion menu

Example after selecting the ingredients accordion menu

  • Hidden content: Textual content and links that are not directly visible to users without some sort of action (like a click), but can be found in a page’s source code are referred to as hidden content. This differs from dynamic content because the code is found in the page’s source code (meaning that it’s easier for a search engine to crawl, i.e. access). To view the content, a user typically has to take an action on the page
  • Example 1: The following Sherpa Rider product page from Lee uses tabs for it’s description, fabric & care, and delivery & returns sections. The content within these tabs is “hidden” from users, but is contained in the source code of the page, making it accessible to search engines.

Example before clicking on the “Fabric & Care” tab

Example after clicking on the “Fabric & Care” tab

Potential Dangers of Dynamic & Hidden Content

The use of these techniques to display content is not always a bad thing. In fact, they can help create a more positive user experience. However, it’s critical to assess how you are using these techniques when it comes to the display of content that is important for that pages organic rankings and performance. If you are using one or both of these techniques, here are a few scenarios that could be cause for concern:

  • Least Severe: Hiding content on a page that is not a core part of the page, or important for the pages organic performance. This is the least likely to negatively impact your SEO, because even though content is hidden from users when the page loads, search engines can still access the content in the source code of the page, and the content is not critical for the page’s organic performance.
  • Moderately Severe: Dynamically displaying important content on a page, but loading the content as soon as the page loads (without a user needing to take an action, like a click, to see the content). Please note that this is very dependent on the type of technology you are using to display the content. This can lead to issues, as some search engines may not be able to “see” the content.” Other more advanced search engines like Google may also have trouble if the technology that you are using is not compatible with their crawler. However, this is not the most severe, because there is a chance that you won’t see any noticeable impacts to your SEO performance. Even though the content is not in the source code of the page, more advanced search engines like Google are likely to be able to access it as long as everything is configured correctly.
  • Most Severe (Avoid using this method to display important content if at all possible): Dynamically displaying important content on a page that requires a user to take an action before it will load should be avoided. This type of display technique is the most detrimental to your SEO efforts because search engines, even Google, are highly unlikely to access or see the content at all. This is because search engines stop at the point of “user interaction.” They don’t click, scroll, or otherwise take actions beyond simply loading a page.

Did you ever think that making a decision about how to load content onto a page could be so complex? In general, wherever possible, we recommend that if you have important content, it is immediately visible to users without requiring them to take an action, and is delivered within the source code of the page. Using newer technologies to improve user experience and differentiate your company and brand are great, and we highly encourage their use when done in an SEO friendly manner.

Given the many nuances to this subject, and slight changes that can push the use case from positive to negative very quickly, we highly recommend that you receive feedback from a technical SEO specialist on your specific use case of dynamic or hidden content. Contact us today if you are interested in learning about our experience with technical SEO or Web Development technologies.

The post The Potential Dangers of Dynamic and Hidden Content appeared first on MoreVisibility.

Read more

This Week: Content Marketing, Facebook Live, PPC Features, Search Engine Results and Yoast SEO Update

Happy Tuesday,

This week we are back again with more internet marketing news! We’ll go through how to get more content noticed, Facebook live video relevance for business and marketers, and 7  PPC features in Google Ads & Microsoft Ads. Lastly, we’ll cover the evolution of search engine results and Yoast’s latest SEO update.

Get More Content Noticed, Stop the Bad Metadata

After you have worked on a piece on content only to find out that most of your work is unused, you may get frustrated and think about all the effort you’ve wasted, and why your content isn’t being used! This is, however, a common situation for many marketers these days. Some of the factors that contribute to less usage of content are its findability, quality, and relevance.

Content marketing

When you can apply a metadata strategy successfully, you can generate a high lead percentage from a brand’s content. This article provides a comprehensive understanding of metadata and how metadata strategy can be successfully executed for getting your content noticed.

Why Facebook Live Video Is Still Relevant for Businesses and Marketers

Facebook is a platform that promotes users to stick around and make use of the content, videos and engagements. Facebook always wants pages to concentrate on original content, engage users and have a longer view time. Facebook has already mentioned about limiting the distribution of unoriginal content with no value.

Facebook live for business

A very well-prepared Facebook Live broadcast is an excellent way to share interesting and thoughtful content to engage viewers; as long as it abides by the algorithms, that is. In this article, readers wiill get a clear understanding of why Facebook Live video is still essential for businesses and marketers.

7 Must-Try PPC Features Hidden in Google Ads & Microsoft Ads

Pay per Click (PPC) can sometimes be very complicated and involves a significant amount of risk when executing a campaign. If we can break through barriers of PPC in advertising, then the benefits are more than worth it! There are some hidden PPC features which can be very useful for your next campaigns.

Hidden PPC features to know

To give an example, in Microsoft ads, the advertisers can get the list of products for remarketing by targeting the searchers based on the product IDs they associated with, and promote those product IDs to them in the form of an ad. This article has seven hidden PPC features like this in Google Ads and Microsoft Ads.

Search engine results: The ten-year evolution

The search landscape is evolving every day and there are questions and discussions on Google’s control on how much search traffic goes to publishers compared to Google’s domain. There have been several articles on this over the past ten years, and the articles have now evolved into how Google has changed the search page.

Search engine results

This article provides insight into the changes that Google search has brought into effect over the past ten years. You’ll also find corresponding statistical data and learn how marketers can educate themselves, and leverage it for their upcoming campaigns!

Yoast SEO 11.6 Update

Yoast SEO is an integral part of WordPress. It’s been updated to the latest version with new how-to-blocks. The latest version also provides tabs to the top of the meta box as well as schema and security fixes. They have made modifications according to Google’s most recent changes; this update makes it simpler for content generators to add how-to markups to the relevant content.

Yoast SEO Update

It is essential we stay updated with these changes as marketers for enhancing our content before posting. To learn more about the update, check out the article!

The post This Week: Content Marketing, Facebook Live, PPC Features, Search Engine Results and Yoast SEO Update appeared first on The TechWyse ‘Rise to the Top’ Internet Marketing Blog.

Read more

NewsProfixPro Review | Read Before Purchasing

Did you know that you can create fully automated, self-updating news sites in just 60 seconds? Without ever writing any content, without finding images or videos, and without doing any SEO. The best part is you can create multiple websites using this method. Multiple sites that actually make money from Amazon, eBay, and Walmart, all at the same time, while getting 100% free traffic every single day. This is the holy grail of passive income online, and […]

Read more

This Week: Rebranding Strategy, Paid Campaigns, Instagram Business, and Google’s Diversity Update

Happy Tuesday!

This week we are back again with more internet marketing news; we’ll get into how to build an SEO-friendly rebranding strategy for your digital marketing agency in 2019, running a successful competitor-focused paid campaign, Instagram ads, metrics for demand and lead generation, and how Google’s diversity update impacts search results!

How to Build an SEO-Friendly Rebranding Strategy for Your Digital Marketing Agency in 2019

For any plan to work, it is essential to have a strategic approach! Likewise, branding is purely based on the strategy followed by a company. Increasing brand awareness is vital; there are times when even marketing agencies rebrand themselves to maintain their competitive edge!

Branding

Digital marketing agencies need to leverage their strategies with SEO and create a strategy that adequately incorporates their unique selling points and distinctive qualities. The market is becoming increasingly digital, which allows agencies to rebrand themselves quickly, while they keep up with the current marketing platform.

This article from Digital Agency Network will provide you with some points that can help you with creating the best strategies!

How to run a successful competitor-focused paid campaign

We know that search engine advertising is one of the most widespread forms of PPC, and one of the most significant advantages of running a paid search campaign is that you can bid on keywords that would be challenging to rank for!

PPC competitor

Building a great PPC campaign can be challenging, and a lot goes into it. From researching and selecting the right keyword to arrange those keywords into well-organized campaigns and ad groups and once you’ve designed your new campaign, you also need to manage them frequently to make sure they stay active.

There’s competition everywhere, and PPC campaigns are no exception. Focusing on your competitors and what they’re doing on their own is an important part of creating a successful campaign. This blog from Search Engine Watch goes through five practical steps to set up and administer a successful competitor-focused SEM campaign.

Instagram to start showing ads in Explore tab

There’s some news about Instagram’s introduction of ads in its Explore tab, the segment where users browse content and find new accounts based on their interest!

Instagram business

As Instagram’s advertising business gains more attention to more user engagement, it’s no surprise the company is looking at taking advantage of its current growth. to generate more ad revenue! This article gives us information on Instagram’s latest move!

Shares Don’t Cut It: Pick Better Metrics for Demand and Lead Gen

A valuable content marketing strategy includes many facets, with one of the most important being how to measure the success of your journey. It is essential to keep track of what your content is doing on the internet; an understanding of your key metrics is crucial in tracking your content’s progress.

Content marketing metrics

Every marketer tracks stuff like clicks, impressions and shares, making managing big data easy. However, none of this will provide you with a complete story of what or how your content is doing.

In this article, John Hall points out the importance of measuring your journey to learn if your content is meeting the goals you’ve set.

Searchmetrics: Google’s diversity update did impact search results

A study by Searchmetrics on the Google diversity update showed that the update did, in fact, impact the overall diversity of Google’s organic search results. This is certainly a plus because a more diverse set of search results can assist you in competing in spaces hard to compete! It can also provide more domains with an opportunity to rank for a given keyword.

Google diversity update

Read the complete article to learn about the changes after the diversity update, complete with statistical data!

The post This Week: Rebranding Strategy, Paid Campaigns, Instagram Business, and Google’s Diversity Update appeared first on The TechWyse ‘Rise to the Top’ Internet Marketing Blog.

Read more

The Top Search Engine Optimization Content Of 2018

Even though 2018 has come to a close, MoreVisibility has decided to take a quick look back at the most popular content we’ve published this year regarding SEO news and tips.

Be it a webinar, blog post or informative podcast, below are the top contenders from 2018.

Webinars

Creating a Successful Content Strategy

Advanced Technical Optimization

Optimizing for Mobile & Voice Search

Blogs

Preparing Your Website for Google’s July 2018 Speed Update

Google Confirms Core Algorithm Update to Search Engine

Google Maps Developer Platform Update Goes Lives June 11

The Science of Color and Design

Podcasts

The Crucial Connection Between SEO & User Experience

If you have any questions, please reach out to the experts at MoreVisibility for assistance.

The post The Top Search Engine Optimization Content of 2018 appeared first on MoreVisibility.

Read more

How Much of Google Search Console Can You Trust?

We often receive questions from our clients about how they should use Google Search Console (GSC) and how accurate the data is. Given how common these questions are, we thought it would be good to share our general perspective in a blog post.

For example, here are some of the most common questions we receive related to GSC:

  • What should we use GSC for?
  • Can we report to stakeholders using the data in GSC?
  • Are clicks and impressions in GSC the same thing as Google Ads clicks and impressions?
  • Can I use the ranking data from GSC as my source of truth for keyword rankings?
  • Does the data in GSC cover 100% of what’s happening in Google search?

Ultimately, GSC is a valuable tool within your broader digital marketing toolbox, especially when it comes to technical SEO, keyword research, and content strategy. It can also be a good source of data to analyze for directional analysis or to use as one data point within a broader landscape of data sources. However, we do not recommend using GSC data, especially the “Performance” data, as a precise data source or as the end-all-be-all source of data for performance reporting. Likewise, we do not recommend using the Performance data as the only source to make high consequence decisions.

In this post, we cover what Google Search Console is, a brief history on issues that the tool has experienced, data integrity considerations, and recommended use cases.

What is Google Search Console?

GSC is a free tool provided by Google to help site owners, webmasters, and SEOs understand how their site is being seen by Googles crawlers and how it is being seen in search results by users. It provides a limited set of tools and data that can be used for SEO analysis and debugging and it is only available to verified site administrators (so you can’t view GSC data for a site you don’t control).

A Brief History of Google Search Console Issues

GSC has a long history of bugs, data discrepancies, delays, and issues. When these issues arise, they are often not corrected immediately, and can persist for days, weeks, or even longer. This is because GSC is a free tool that does not generate any revenue for Google directly or indirectly. Therefore, it makes sense that it is a lower priority to the company when it comes to dedicating engineering resources for improvements and fixes. However, it can be frustrating and problematic if you are relying on the data for consequential decisions or reporting to key stakeholders.

Here is one recent example of Google confirming issues with GSC data, where there was a 10 day delay in data being reported via the platform.

You can find a full list of data anomalies that impact GSC on their page for Data anomalies in Search Console.

GSC Data Integrity and Uses

By now, you may be asking yourself if GSC data should be used at all. The answer is an unequivocal YES! However, it’s critical that you use it in the right cases, for the right purposes, and with a full understanding of what the data means and how it is collected.

For example, Google has an entire help article dedicated to the explanation of impressions, position values, and click data from GSC. This page has 3,976 words at the time of this blog post publication. I bet you thought the definitions of impression, position, and click would be a lot simpler than that!

There is also the consideration that Google has changed how they measure some of these metrics over time, so their definitions of metrics may change in the future, as they note:

Without going through all of the detail for how Google makes these calculations, a few of the most important macro considerations here are that:

  • Data is not calculated in the same way (and will not match 1:1) as other platforms such as Google Ads, Google Analytics, or your rank tracking tool. So, you shouldn’t mix or compare these data sets directly.
  • Data can change over time and Google can change how they calculate metrics, so be sure that you know if Google made a change during your analysis window by reviewing their data anomalies page.
  • There is more to the data than meets the eye, so be sure that you have a full understanding of how your data is calculated before reporting on it to someone else.

Below, we’ve outlined a few good and bad use cases for the data that you can find in GSC:

Examples of Good Use Cases for GSC Data

  • Researching keywords actively being used by searchers to find your content
  • Researching the types of keywords used to find existing content, to identify areas of opportunity for content expansion, refinement, and/or updates
  • Identifying pages that are trending up or down in their performance (such as impressions, rankings, clicks, or click-through-rate (CTR), and conducting further analysis of those pages to identify if something is actionable
  • Analyzing the different types of rich results your pages are generating and how they’re directionally performing in each type of result using the “Search Appearance” section within “Performance”
  • Conducting technical SEO checkups on Google’s indexing of your site, identifying red flags that should be reviewed in further detail

Examples of Bad Use Cases for GSC Data

  • Reporting to your board of directors on total impressions, clicks, CTR, or average position for the past quarter (Google could change how they measure this in the future!)
  • Comparing clicks from GSC to sessions in Google Analytics (they are not calculated in the same way!)
  • Comparing average position from GSC to rankings from a third-party rank tracking tool (They are not calculated in the same way!)
  • Using impressions, clicks, CTR, or average position data as the only data source for high consequence decisions, like page consolidation or removal.

Conclusion

Google Search Console is a great tool, and it is 100% free. There are many great uses for the tool, but it’s critical that you avoid using it in a way that it is not meant for or is not capable of being used for. It’s also critical that you have a strong understanding of how GSC calculates the data you are seeing, before making any impactful decisions using the data. If you need any help analyzing the data in your Google Search Console account, and more importantly, learning when and what actionable changes you can make based on the data, please reach out to us at info@morevisibility.com.

The post How Much of Google Search Console Can You Trust? appeared first on MoreVisibility.

Read more

5 Inbound Lead Generation Strategies (& How To Make Them Work!)

Outbound marketing is the best way to get leads quickly.

Let’s say you pay for a commercial to run during the Super Bowl. Potential customers see those ads, and then a tiny fraction of them buy your product. It’s simple, right?

The problem is that it’s also an insanely expensive way to put your offer in front of your target audience. While most viewers expect and even enjoy the commercials during the Super Bowl, when it plays again and again interrupting other games or favorite TV shows, it’s just disruptive. Outbound marketing tactics are always disruptive.

But what if, instead of pushing your offer onto people when they haven’t asked for it, you could use valuable content to draw them in, when they want to come to you?

You can: It’s called inbound marketing. Sure, it takes a while to get going, but once you have an engaged audience of potential customers who trust you, generating leads becomes much, much easier—let me explain.

Inbound marketing: What you need to know

Inbound marketing relies on quality content, whether it’s in the form of articles, emails, videos, podcasts, or books. However, the content landscape is getting more and more competitive due to a virtually unlimited amount of quality content out there. In fact, Mark Schaefer argued back in 2014 that content marketing is not a sustainable strategy and that we are in the age of the so-called content shock.

content shock definition

Image via Mark Schaefer

Schaefer predicted that there would inevitably come a point at which producing content that can compete with what’s already out there will simply become too expensive to be a viable marketing strategy.

Take a look at this graph that he used in his post:

content shock graph

Image via Mark Schaefer

If you think about how the content landscape changed in the five years since Schaefer wrote that article, you’ll quickly realize that he did predict the future accurately.

Sure, in 2014 it was already competitive, but now you have seven-figure companies pouring their vast resources into creating in-depth articles with cutting-edge insights, extensive reports with original research, professionally produced videos and podcasts—you name it.

Now, Schaefer’s final prediction hasn’t come to fruition yet, and content marketing is still a viable strategy. However, if you decide to use inbound marketing to generate leads, you have to go into the arena with your eyes open. You have to become obsessed with producing top-quality content and providing as much value to your audience as humanly possible. And you have to be patient because you won’t break through the noise overnight no matter how great your content is.

That is the only way you will be able to compete with the established players out there.

You’ll also need to understand that inbound marketing is an indirect way of generating leads. You aren’t going to potential customers and pitching your product, you are encouraging them to come to you by offering them free, valuable content.

And when they do come to you, you don’t try to sell to them straight away. You encourage them to take the next step in your sales funnel by subscribing to your email list. And once they are on it, you keep providing value via email newsletters, but now you occasionally mix in sales pitches.

Basically, your aim should be to gain the potential customer’s trust and build a relationship with them. That way, when they are ready to purchase a solution to their problem, your product will be the first thing that comes to their mind.

This approach requires a lot of patience because you have to play the long game—but if you can play that game, it’s worth it.

5 strategies for better inbound lead generation

Let’s take a look at the top five inbound lead generation strategies that you can use to build an engaged audience.

1. Grow your email list

There’s a common misconception among people who aren’t marketers that email is an outdated technology. It’s better to invest in social media, right? Wrong.

According to DMA’s Marketer Email Tracker 2018” report, in 2017, the average return for each £1 spent on email marketing was £32.28. That’s a pretty crazy ROI if you ask me.

It’s great to have a blog, a YouTube channel, a podcast, or a best-selling book, but the most valuable online marketing asset you can have is an email list.

That is why you need to make sure that you are using all the other inbound marketing methods to draw people to your email list. You can do that by adding opt-in forms to your website and encouraging people to subscribe. You can even make it mutually beneficial by offering something in exchange, like an ebook, video course, or a webinar.

And once you’ve grown that list? Remember that no one wants to be spammed with endless sales pitches, so make sure that your emails add value. One company that does this really well is a male grooming brand Beardbrand.

inbound lead generation email sign up

Image Source

This company sends their subscribers a mix of helpful grooming tips, interesting grooming-related content, and promotional emails. Now, when a subscriber of theirs who enjoys their emails wants to buy, say, beard oil, who will be the first company that comes to his mind? Beardbrand.

So figure out what your subscribers want and give it to them. What problem do they have that you can offer a solution to in the form of an email?

2. Build a high-quality blog

Blogging is a great way to establish yourself as a thought leader in your field. For example, when Groove was struggling to attract customers, the company decided to bet everything on content marketing by building a blog.

As Groove’s founder Alex Turnbull recalls:

“We were only a few short months from running out of cash, and things didn’t look good. Our marketing efforts were failing, and nobody was visiting our site or signing up for our product. We were desperate. We were lost. And we were terrified. That was when we decided to finally get serious about content marketing.”

First, they reached out to all the content marketers that they respected and asked them for advice. A few responded. The Groove team was shocked by the feedback they got and realized they were doing it all wrong. They needed to find a unique angle for their blog.

email about blog

Image via Groove

The team started scouring the Internet trying to understand their target audience—small business owners—better. This wasn’t just passively observing relevant discussions, either. Groove proactively reached out to people and asked if they could pick their brain.

customer feedback email

Image via Groove

Eventually, the Groove team realized that people in their target audience were going through the exact same challenges they themselves were struggling with. So Groove decided to share their startup journey and launched a blog called “A SaaS Startup’s Journey to $100,000 in Monthly Revenue.”

blog redesign for Groove

Image via Groove

And it resonated with their target audience immediately: 1,000 email subscribers within 24 hours, and 5,000 within a month! Three years later, in 2016, the blog was getting over 250,000 unique visitors per month, and Groove was generating over $5M a year in revenue.

Pay attention to how Groove built this high-quality blog: market research, unique angles, and superior content. That’s what makes a blog a great lead-generation strategy. The Groove blog attracts small business owners, those small business owners join Groove’s email list—over time they start liking and trusting the company and eventually, once they need help desk software, they purchase it from Groove.

Want to do the same with your company’s blog? Analyze the market, find a gap in it, and then fill that niche the best you can.

3. Start a podcast

Podcasts have become an integral part of our daily lives. We listen to them while on the way to work, while doing chores, and while out for a walk.

This is especially true for young people. According to Music Oomph, almost a third of American adults between the ages of 25 and 34 are podcast listeners.

podcast demographics

Image via Music Oomph

A podcast can be a great way to generate leads for your business—as long as you can build a large enough audience.

For example, Tropical MBA, a popular business podcast that is focused on location independent entrepreneurship, allows the hosts Ian and Dan promote their membership website and grow the business.

podcast example

Image Source

They started their podcast back in 2009. At the time, they were running an ecommerce business and were just learning the ropes of location independent entrepreneurship.

Here’s how Dan and Ian explain it:

“Back then we hardly knew anybody growing a location independent business, especially one that had real physical products. It seemed to us that most of the websites and podcasts weren’t run by people with compelling business experience or insights. We wanted to meet others who we felt were legit. So we started sharing our story on a more or less weekly basis. Because of that, many of the episodes were just me and Ian sharing the stuff we were learning directly from our day to day work. That business taught us a lot. It started with—literally—a dream, and ended with a multi-seven-figure exit.”

As their podcast grew, a community of like-minded individuals formed around it, and the hosts leveraged it to launch their membership website, their business conference, and their remote jobs board.

Of course, in 2009 podcasts were a nascent medium. Since then, they have exploded in popularity, so if you launch one now, you are in for an uphill battle that Dan and Ian never faced.

However, what you can learn from them is that they found a unique angle, produced interesting shows, and kept going at it for a decade. With a loyal following, you can promote email sign ups to generate leads and sales for your business.

4. Upload video content to YouTube

Did you know that Youtube is the second biggest search engine in the world? You can leverage this massive platform to generate leads if you can rank for popular search terms related to your field.

For example, Brian Dean, the SEO expert behind the popular Backlinko blog, built an SEO-focused YouTube channel.

Backlinko on YouTube

But he admits that when her first launched his channel, he struggled to get any views.

Here are some of the tips Brian shared:

  • Use YouTube’s Search Suggest feature. Simply type in a word or a phrase into the search bar and look at the suggestions. These keywords are great because they are based on what people are actually looking for.
  • Analyze popular videos in your niche. This is great way to identify keywords for YouTube, and then you can optimize your own videos around the same keywords.
  • Identify the best keyword from the keyword list that you created. Look for low-competition keywords. You can do that by typing in a keyword and then checking the number of search results. The higher the number, the more competitive the keyword.

Now, Brian’s YouTube channel has 213,000 subscribers and generates leads for his business (he provides SEO training).

Your aim should be to convert YouTube subscribers to email list subscribers, so provide a link to an opt-in form at the end of your videos and encourage them to subscribe.

5. Write a book

Books might seem old school, but people still read them, and nothing gives you credibility like a book.

You don’t even have to sell your book in physical bookstores; it’s enough to simply put it on Amazon or even sell it as an ebook on your website.

Back in 2015, essayist and entrepreneur Taylor Pearson wrote a book called The End of Jobs, which not only made him a lot of money but also helped him to establish himself as an expert in entrepreneurship.

Taylor Pearson

This was Taylor’s first book and he sold more than 5,000 copies during the launch month. How did he manage to do that?

Well, he had a background in marketing, and he decided to run his book like a business.

What exactly does “run his book like a business” means?

It all boiled down to these two key ideas:

  • Allocate resources equally between product development and marketing. “As Gabriel Weinberg and Justin Mares point out in ‘Traction: How Any Startup Can Achieve Explosive Customer Growth,‘ almost every failed startup has a product. What failed startups don’t have is traction. Likewise, every author has a book. What most don’t have is marketing traction.”
  • Iterate quickly and publicly. “Startups release products quickly to ever larger groups of customers because it both improves the quality of the product faster (due to tons of feedback) and weaves that feedback into the narrative of the product in a way that makes customers feel a sense of ownership. I tried to do the same with the book.”

He gathered feedback by sending the first draft to five close friends, then by publishing sections of his book on his blog, and finally by sending the second draft to 70 early readers.

He also created a landing page for The End of Jobs around six months before launching it, and everyone who signed up got a free copy after the launch. That way, he built a community around the book, which was very helpful in terms of social media buzz, early Amazon reviews, and word-of-mouth marketing.

When he finally launched, he set the price as free, and the book was downloaded thousands of times on the launch day and hit #1 in Small Business Top 100 Free category.

However, Taylor didn’t stop there. He kept actively promoting The End of Jobs during the launch week, and then leveraged the success of the launch to gain even more exposure.

Not only did Taylor made a lot of money from his book, but it also opened many doors to him – the credibility boost of being the author of a best-selling book helped him get more speaking gigs and consulting clients, as well as sell his own products.

Want to publish a book? Learn from Taylor. Writing is only half of it. Marketing is the other half. You need both if you want to capture those readers and turn them into email subscribers.

Bonus tip: Have a clear call to action!

Inbound marketing is much less aggressive than outbound marketing. However, that doesn’t mean that you should be passive and just sit there, fingers crossed, waiting for people to sign up for your email list.

No, if you want them to take action, you need to tell them what they should do next.

So make sure that each piece of content you create has a clear call to action that encourages people to sign up for your email list.

It doesn’t have to be intrusive:

  • An opt form at the end of a blog post.
  • A link at the end of a video.
  • A reminder at the end of a podcast.
  • A link at the end of an ebook.

Just make sure that you clearly convey the value the person will get from subscribing. You can’t expect people to subscribe to your email list just because. You need to give them a reason.

What’s next?

It’s not 2009 anymore. It’s 2019.

This means that while inbound marketing is without a doubt still a viable lead generation strategy, it is also more competitive than it has ever been.

Want to succeed with it? Then be prepared to invest time, energy, and money into consistently producing top-notch content.

And don’t expect quick results. It takes time to build an audience. But time will pass anyway. Why not spend it on building assets that will generate leads for your business for years to come?

Read more

The Lost Code by Brendan Mace | A Review of The Lost Code

I’m going to be doing a review of this course called “The Lost Code.” This course was created by Brendan Mace and Jono Armstrong. These guys are masters at Internet Marketing, and have a very reputable track record of product releases. I am an affiliate marketer who follows these guys. The Lost Code is newbie-friendly. I’m gonna let you know that the techniques that they teach are a little bit more advanced, however, if you’re new it’s […]

Read more

How Do You Become An Entrepreneur?

Many of us want to become entrepreneurs. Starting your own business is one of the biggest dreams of our times. But how do you get to be an entrepreneur? Most of the advice focuses on the practicalities: writing a business plan, raising money, finding staff, marketing and PR. We’ll go down a different route. In our eyes, at the heart of successful, entrepreneurship lies something oddly more abstract: an accurate insight into the causes of human unhappiness. […]

Read more

Top 10 Marketing Books for Entrepreneurs

These are 10 very important books about marketing. I highly recommend that every serious marketer should read these, no matter how much experience you have. #10: The Art of SEO – 1:32 #9: Contagious – 2:34 #8: Made to stick – 3:35 #7: Traction – 4:25 #6: Trust Me I’m Lying – 4:43 #5: DotCom Secrets – 5:02 #4: Marketing Management – 5:37 #3: Tipping Point – 6:06 #2: Positioning: The Battle for Your Mind – 6:38 […]

Read more
1 2 3 4